“I was impressed by how many different outlets there are in Clemson student media, and talent is talent regardless of where it’s coming from,” Barkley said. Barkley also plans to tap into content developed by the many organizations on hand in student media. The two entities have previously collaborated on political coverage using the department’s Social Media Listening Center.īarkley said students will be allowed to shadow WYFF 4 employees operating out of the news bureau and WYFF 4 will create more formal internship opportunities based out of Clemson student media. “We’re thrilled about the prospect of being embedded in Clemson and among students.”īarkley sees the partnership as another step in an evolving relationship between WYFF 4 and Clemson’s communication department. “This move checks a lot of boxes for us, and we get the added benefit of being able to feed off the energy of Clemson students who are eager to participate in media in a variety of ways,” Humphries said.

A design concept for the space to be occupied by WYFF 4 in the Hendrix Student Center, which overlooks the building’s main entrance. Humphries said he and WYFF 4 News Director Bruce Barkley have long recognized the level of talent emerging from Clemson University students and graduates working in media, so this partnership will also serve to solidify the media company’s connection with Clemson. Humphries envisions WYFF 4 reporters and Clemson students working in tandem with the nearby Anderson bureau to more effectively cover news in the Upstate region. Space set aside in the student media suite will also allow reporters to go live from campus whenever necessary. The news bureau will place reporters on Clemson’s campus where they can be close to faculty experts and breaking news at the university. “The student media experience at Clemson will become much richer when it happens alongside seasoned professionals reporting right from our campus on breaking and general news across the state.”Īccording to John Humphries, president and general manager of WYFF 4, establishing a news bureau at Clemson University brings the NBC-affiliated television station and digital media company closer to an audience and area that is vitally important to the state and to WYFF 4. “Thanks to this partnership, Clemson students will get a view of the current media landscape that no other institution in the state can provide,” Mazer said. He says the partnership will also bring the communication department more in line with the makeup of those in the country’s top research universities. Joseph Mazer, chair of Clemson’s communication department that houses student media, says the academic partnership will provide valuable experiential learning opportunities for students interested in a wide range of careers in media. This news bureau, which will specialize in reporting news out of the Upstate region, will join other similar WYFF 4 news bureaus with specialized scopes of coverage in Anderson, Spartanburg and Washington, D.C. The station will set up its news bureau in the Hendrix Student Center alongside Clemson’s student media organizations. WYFF 4 is the top station in South Carolina’s largest media market and it covers stories across the Upstate, Western North Carolina and parts of Georgia. The partnership will make Clemson the only university in South Carolina to feature an on-campus news bureau occupied by an outside media organization.

NovemA design concept for signs planned for the outside of the home of student media in the Hendrix Student Center.ĬLEMSON - Clemson University and WYFF 4 have established an academic partnership that will allow members of Clemson student media to work alongside industry professionals in a satellite news bureau located on Clemson’s campus.

Wyff news center 4 breaking news